Welcome to Newtopia Now
A NEW Era of Conscious Products
Registration is NOW OPEN for Newtopia Now 2026!
Join us this August in Denver, Colorado:
Full Event: Aug 18-20, 2026
Show Floor: Aug 19-20, 2026
Discover the next breakout natural brands before the rest of the market
From the makers of Natural Products Expo West, Newtopia Now is where discovery happens first. Think about the brands that exploded in the past 3 years. Someone discovered them early at shows like this. Someone got the first purchase orders. Someone built the relationship when the brand was hungry and flexible. That someone could be you.
Get first look at 350+ curated emerging brands before they scale—no overwhelming expo halls, no booth drive-bys. Just quality time with founders and decision-makers who are genuinely excited to partner. Whether you're seeking the next category leader, exclusive partnerships, or products aligned with consumer trends, every interaction is designed for meaningful discovery. It's not about size. It's about focus.
Who is Newtopia Now for?
Influential buyers, visionary retailers, emerging and established CPG brands, service providers, and industry leaders—all coming together to co-create the conscious products revolution.
Retail Buyers
Discover your next best-selling conscious products through meaningful connections, stronger relationships, and actionable insights that drive success.
Investors
Connect with innovative brands and industry leaders, gain actionable insights, and uncover growth opportunities to maximize returns.
Service Providers
Collaborate with brands through meaningful engagement, stronger relationships, and actionable insights to scale success together.
Brands
Whether you're an emerging innovator or a category leader, build relationships, gain insights, and unlock new growth opportunities at Newtopia Now.
Here’s a glimpse of some of the incredible companies that attend and exhibit at Newtopia Now.
Why Newtopia Now?
Passion and connection
"Newtopia brings the heart back into the industry. Through live events, presentations, and networking, you’re putting passion and connection at the center of it all."
Sandy Gooch
Founder
Mrs. Gooch’s Natural Food Markets
See what's possible
"The energy of Newtopia is very open. People are very interested in connecting, innovation, and what is best for the customer…. Attending a show like this is easy. It makes me recognize what’s possible."
Dr. Gabrielle Lyon
Muscle Centric Medicine
Real conversations
"I love discovering new brands—it’s like being a kid in a candy store! Newtopia’s less chaotic atmosphere allows for real conversations and meaningful connections."
Kristie Cerutti
Vice President of Impact
Ancient Nutrition
Truly worthwhile
"We’ve had some great conversations here. As an international brand based in Iceland, the most valuable part of attending a show like this is meeting the people we are doing business with. It’s these connections that make the experience truly worthwhile."
Gísli Grímsson
Saltverk
Get Inspired by Industry Leaders
At Newtopia Now, we bring together visionary speakers to explore the topics shaping the future of conscious CPG.
Giada De Laurentiis
Emmy Award Winning Chef, Cookbook Author, Restaurateur, and Founder of Giadzy
Laura Beres
Vice President of Wellness, Ulta Beauty
Charlie New
Category Merchant Manager (Juice, Coffee, Tea, Functional Beverage, Soda), Whole Foods Market
Daniel Scharff
Founder, Startup CPG
The Market
The Newtopia Now Market is our reimagined, next-generation trade show product showcase, now enhanced with the inviting charm of an independent grocer. This innovative Market delivers a multi-sensory experience, offering buyers contextual navigation throughout the show. Every Newtopia Now exhibitor will have their products prominently featured in The Market, creating an immersive environment that captivates all the senses. With a sample bar and interactive elements, attendees can discover and engage with emerging product trends before they reach the mainstream.
