Newtopia Now is a trade show and is not open to the general public. Individuals who cannot determine their direct, professional affiliation to the trade are not qualified to attend the show. All persons planning to attend Newtopia Now must be registered.

For a complete list of business type definitions, click here.

Stay tuned for when registration opens for 2026. Click here to find your business type.

The cost to attend depends on your business type. Stay tuned for 2026 pricing.

Newtopia Now and New Hope Network require a unique email address be provided for all registrations to attend our in-person events. The unique email address is required to manage our directory of all attendees. It is also used by exhibitors and attendees to effectively provide follow up post event with people who scanned your badge, and provide the attendees a list of exhibitors that they visited onsite.

By registering and providing your contact information, you acknowledge and agree to the use by Informa of your contact information to communicate with you about events, products, services, and offerings by Informa, its brands, affiliates, and/or third-party partners, consistent with Informa's Privacy Policy (accessible at https://www.informamarkets.com/privacy-policy).

In addition, you understand that your personal information may be shared with any sponsors of the show, so they can contact you directly about their products or services. Please refer to the privacy policies of such sponsors for more details on how your information may be used by them. Your personal information may also be shared with other participants in the show.

Refunds will not be issued for any costs accrued through official Newtopia Now registration.

In the event that you lose or forget your badge, there will be a reprint fee for a replacement badge. To have a replacement badge printed, please go to registration with your identification, and one will be printed for you as detailed below:

Reprint Badge fees are:
Retailer: $60.00
Non-Retailer: $100.00
Exhibitor: $100.00

No name changes on badges will be accepted after a badge has been printed.

Education sessions and keynotes are included in your Exhibit Hall pass.

Yes, please review the Child Policy thoroughly. Children 15 years and younger are required to have a Children's Badge and must be under adult supervision at all times. If a child is found without adult supervision, they will be escorted from the show floor and taken to the show office, and their badge will be confiscated. If we are unable to reach the registered adult, we reserve the right to contact the local police department to supervise them. You will be required to present proof of age (i.e. birth certificate, government/state issued ID). Only one Children's Badge will be issued per registered adult. Childcare is available on-site for $35/day through our partner, Call Emmy. ALL Childcare and Child badges must be handled at Child Registration. Child badges are available on-site for $55. All children on the trade show floor must have a badge and must be under adult supervision at all times. No one under 18 years of age will be allowed on the show floor during move-in and move-out.

Anyone 16 years and older must qualify to register as an attendee or exhibitor and will be required to show business proof (see our business categories). 

Save next year's dates and stay tuned for expo hall hours:

August 19-21, 2026
Expo Hall: August 20-21, 2026

Each attendee is permitted to exit the show floor with one sample bag per day. It has been determined from both attendee and exhibitor feedback that one sample bag per day is sufficient enough to bring home product and literature from the show floor. Additional bags will be donated to the local food banks and charities.

At the close of the show, exhibitors can donate their remaining product to the local food bank or authorize an attendee to take the product with them.

In the instance an exhibitor would like to authorize an attendee to take a large quantity of product samples that exceed more than one sample bag, the exhibitor and attendee must visit the GES Service Center prior to the close of the show floor at 5:00 pm. At this time, the exhibitor must complete either an Outbound Material Handling Form to send the product home with the attendee or a Bill of Lading to ship the product to the attendee. GES will provide further instructions to the attendee on pick-up location and time. Product may not be sold to an attendee.

For safety reasons, rolling carts, rolling bags, strollers and bags with wheels are not permitted on the show floor during show floor hours, except where such carts or bags are a medical necessity.

Any QUALIFIED and APPROVED PRESS attendee of Newtopia Now—who wishes to photograph or film at the show is required to check in at the Press Room onsite to sign a waiver and receive authorization upon each day of filming.

Live TV and nationally syndicated film crews must check in at the Press Room to receive an authorization sticker and must be escorted by a member of the press room staff in order to photograph and/or videotape at the show.

Photographers and videographers are required to obtain permission before filming any exhibitor's booth and must refrain from filming those who do not grant permission.

Qualified press who have obtained press passes and are photographing and/or filming at the show may not, under any circumstances, solicit payment from exhibitors for service. Those who are found to be soliciting payment will have their press passes immediately revoked, and may be banned from future events.

Filming, videotaping and photography are prohibited at all events, education and seminar sessions, including keynote presentations. Exhibitors and their private consultants may film, photograph and/or videotape their own exhibitor-presented seminar(s) only.

Attendee indemnifies and holds harmless New Hope Network and Penton Media, Inc., their respective parent, subsidiaries and affiliates, with respect to any claims from any third party claims whatsoever arising from Attendee's media activities under this waiver.

Photographers and videographers are required to ask permission before filming and must refrain from filming those who do not grant permission. Exhibitors are permitted to photograph and videotape their own booth only. Exhibitors who do not want the press to photograph or videotape their booth should inform the Press Room staff onsite.

No other photography or videography is permitted. We reserve the right to refuse entrance to any photographer/videographer.

Private consultants who are paid by an individual company are not eligible for a press badge, and should request a badge from the sponsoring company. See press room personnel for complete information on qualifying for a press badge. Exhibitors and their private consultants are permitted to photograph and videotape their own booth only.

Filming, videotaping and photography are prohibited at all events, education and seminar sessions, including keynote presentations. Exhibitors and their private consultants may film, photograph and/or videotape their own exhibitor-presented seminar(s) only.

Each exhibitor and attendee of the Show (i) authorizes Show Management (and its officers, directors, officials, employees, agents, contractors and representatives) to photograph and/or record all or any part of the Show and (ii) grants Show Management the worldwide, perpetual, royalty free right and license to reproduce, distribute, transmit, publicly perform and publicly display all such photographs and recordings, including without limitation, the name, images and likenesses of attendee or exhibitor contained therein (and any derivative works thereof) in any medium (now existing or hereafter developed).

The use of drones, UAV’s, hoverboards, wheeled transport devices and similar devices are strictly prohibited on the Show floor, as well as all outside areas of the Convention Center (except for mobility devices required by persons with disabilities). The show has undertaken reasonable efforts to ensure that the show will be a safe environment for all attendees, and the prohibition on drones, UAV’s, hoverboards and similar devices is consistent with standards and practices for general safety.

Identification is required at all times while attending Newtopia Now. It will be required for entry to the show at all times.

Newtopia Now reserves the right to verify the identity of any persons, accepting and/or using a show badge. Any person found using another person's badge will have the badge confiscated and will be asked to leave the premises or correctly register.

Click here to view the 2025 agenda.

No, however, stay tuned for childcare information for next year. ALL Childcare and Child badges must be handled at Child Registration. Anyone 16 years and older must qualify to register as an attendee or exhibitor and will be required to show business proof. See full child policy here.

Thank you for your interest in speaking at Newtopia Now! Please reach out to conferences@newhope.com

While many speakers like to use handouts, some do not. If the speaker provides a handout to us, it will be available for download after the show.

Some sessions will be available on-demand after the event. Head over to our YouTube channel to watch them.

Colorado Convention Center
700 14th Street
Denver, CO 80202

Closest airport is Denver International Airport.

There are a variety of parking garages and parking areas around the convention center. Visit the Colorado Convention Center website here or utilize this map to find nearby parking.

Stay tuned for 2026 hotel information.

Visit our sustainability page for details on our sustainability program!

To request a visa letter you must first register to attend Newtopia Now. During your registration you can request a visa letter that is available to download in the registration resource center. If you have any questions regarding your visa letter, click here.

If you are considering cancelling your participation please contact the sales team directly.

An account manager can be contacted directly to assist you with booth selection. If you are a new Exhibitor click here. We will assign booths first-come, first-served. Please call 866.458.4935, or 303.939.8440 to be connected to your area's Account Manager.

Learn more about the benefits of exhibiting and who you'll meet here!

Sponsorship and Marketing:

Whether the objective of your show is to educate attendees on your science, launch a new product line, or dominate the category, your booth space is only the start of your company’s ability to draw attention to your products or services.

Make the very most of the trade show experience! Refer to our Sponsorship and Marketing Opportunities for a list of ideas and packages.

Please note: Company promotion, sample and literature distribution by exhibitors must be done within their contracted exhibit space, with the exception of designated sponsorships and marketing opportunities.

Only contracted exhibitors are permitted to promote their products, services or company at Newtopia Now. Unless a marketing opportunity (i.e., sponsorship, showcase, exhibitor-presented seminar) has been contracted by the exhibitor, all company promotion and product sampling must occur within the contracted booth space.

This includes, but is not limited to "roaming" characters, handing out flyers, approaching exhibitor booths to sell products, leaving and/or distributing product information in public spaces and show floor aisles, all of which are prohibited. Exhibitors found doing so will be sent back to their booth space and materials left will be recycled. Attendees will be asked to leave the show and forfeit their badge. Any "suitcasers" should be reported to the Show Office.

Beacon Discovery:

Beacon Discovery powers connections at Newtopia Now and is included with your booth costs. It lets you display ingredients, distribution, and sales metrics on product pages and highlight your mission and vision to connect with like-minded retailers. You'll gain year-round visibility to attendees of Newtopia Now, Expo West, and retailers nationwide. Buyers can "favorite" your products for later reference, and the new blue-dot navigation in the Newtopia Now app guides attendees directly to your booth. Learn more here.

Sampling is a critical and core component of Newtopia Now and we work closely with local authorities to ensure we’re able to sample in a safe and productive manner.

If you are conducting open sampling in your booth, you are required to adhere to the protocols outlined on the Sampling Regulations. For more information please reference the Exhibitor Service Kit in your Exhibitor Console or email Client Services.

All meetings, events and seminars must be registered with Informa d/b/a Newtopia Now. Meetings, events and seminars not designated or organized as a part of the show, are not permitted during show floor hours or Newtopia Now hosted events.

Events, seminars and meetings must be registered and approved by using the Exhibitor Hosted Events Form.

Exhibitors wishing to organize a seminar are encouraged to do so thorugh the Stage Takeover Sponsorship, in which they receive promotion to all show attendees through the website, and onsite schedules and signage (deadlines apply).

Beacon Discovery was created to help buyers easily navigate brands at Newtopia Now. Before the event buyers can identify which products they want to see on the show floor and navigate easily to their booth on site. Beacon Discovery lets brands upload key information like ingredients, values, and mission, where retailers can use 100+ filters and SPINS categories to find the products they're looking for. It's available year-round to retail buyers and investors to search for products – even from brands not exhibiting at Newtopia.

Beacon Discovery streamlines your attendee experience by letting you explore products and CPG brands before the event, so you can plan your experience and make the right connections. Browse 16,000+ products using SPINS category filters and see key details including ingredient lists, certifications, and distribution – all in one place – months before you step in the exhibit hall.

All products are required to meet the same standards as our exhibit floor, so you can trust you're seeing products that are right for your store. Look for the Newtopia Now banner on products to find exhibitors and favorite products by clicking the heart. When the Newtopia Now 2025 mobile app is released, those favorites will be highlighted on your show map, helping you prioritize conversations, navigate effortlessly and maximize your time at the show.

Exhibitors can use Beacon Discovery to enhance their Newtopia Now presence by making their brand and CPG products easily discoverable by buyers before, during, and after the show. By uploading key information like ingredients, values, certifications, and mission, exhibitors give buyers the ability to identify which products to explore and navigate directly to their booth. With transparency in sustainability claims through HowGood's environmental impact estimates, offered to every onboarded product, your brand can stand out in a crowded market. With this information all in one place, retailers can connect directly, request samples, and discover new products more easily. Exhibiting but don't have CPG products? You're still able to create a Beacon Discovery profile to stay connected with brands and retailers all year long.

To get started, click here, or reach out to our Audience Success Team for assistance.

Head to Beacon, and follow the prompts to create your account. Keep an eye out for products marked with the Newtopia Now banner and favorite them to easily plan which brands you want to visit during the event.

To update your existing Beacon Discovery profile or products, please contact our Audience Success Team for assistance.

All Newtopia Now areas are non-smoking. Anyone who wishes to smoke may do so outside of the building. We appreciate your cooperation.

Pets are not allowed at Newtopia Now. The only exception is for service dogs, which must be kept under control at all times. Please contact Customer Service with questions.

You hereby agree to defend, indemnify, and hold harmless (and to the maximum extent permissible under applicable law, you hereby expressly release and discharge) (i) Penton and its equity owners and affiliates; (ii) the Show facility and its owners, affiliates, lessors and lessees; and (iii) official exhibit service contractors and security services (all of the foregoing in clauses (i) through (iii), collectively, "Show employees, agents, contractors, and representatives (collectively, "Representatives") from and against any and all alleged and/or actual claims, actions, lawsuits, proceedings, damages, penalties, demands, losses, expenses, fees (including reasonable attorney fees), costs or liabilities of any kind or nature whatsoever (collectively, "Claims"), including but not limited to any Claim for property damage and/or personal injury, in connection with, caused by or arising out of the attendance at and/or participation in the Show by (A) you, (B) your Representatives (or any other party acting on your behalf), or (C) any of your servants, invitees, patrons or guests (all of the foregoing in clauses (B) and (C),collectively, "Related Parties"), whether as a result of (i) your or any Related Party's act, omission, negligence or willful misconduct, (ii) your or any Related Party's violation of any policy of, or breach or alleged breach of any agreement with, Penton or any other Show Provider, (iii) your or any Related Party's violation of any applicable law, regulation, rule, or ordinance, (iv) your or any Related Party's infringement of any third party rights, including without limitation, the infringement of any patented, trademarked, franchised or copyrighted music, materials, devices or dramatic rights used or incorporated in the Show by you or any Related Party, or (v) otherwise, and in each case, whether or not foreseeable. This provision shall survive any termination or expiration of this agreement.

We reserve right to deny admission to, or remove any party from Newtopia Now for any reason.

Important information for visitors to our events

These terms and conditions apply to visitor registrations for, and attendance at, events (each an “Event”) organized by Informa Markets (referred to as “we/our/us”), which is a trading division of the Informa Group.  The parent company of the Informa Group is Informa PLC.  A full list of entities within the Informa Group is available on request.

As a potential visitor to an event (referred to as “you/your”), please read these terms and conditions carefully as they contain important information.  By submitting your registration and/or by attending an event, you have agreed to these terms and conditions.

For any special services or accommodations you may require, please reach out to csnewtopia@informa.com. Kindly note that requests made within 30 days may pose challenges in fulfillment. We appreciate your understanding.

Unplanned show announcements are only made for lost children. Lost and found is available at the Show Office. We encourage attendees to designate a meeting spot in the case your group becomes separated.

The Newtopia Now event app is your all-in-one resource for networking, seamless navigation, interactive floorplans and on the go event programming. Click here to learn more about the benefits of the event app. Click here to download the event app.