The Newtopia Now Market is our take on the next-generation trade show product showcase, offering a multi-sensory experience designed to provide contextual show navigation for buyers. Every Newtopia Now exhibitor will have one product featured in The Market, creating an immersive environment that engages all the senses.

Walk into The Market and see products organized like a traditional grocery store, but in place of price tags, attendees will see a QR code. Each QR code will direct to the brand's virtual booth where the user can see where the brand will be engaged in Newtopia Now activations, booth location and full product details with Beacon Discovery.