Newtopia Now is part of the Informa Markets Division of Informa PLC


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Special Event &
Education Highlights

Below you'll find special event and highlights that you'll experience at Newtopia Now! For the full agenda and to start adding sessions to your calendar, click here.

Community Experiences

Imaginative Exploration: Meow Wolf's Surreal Universe

Sunday, August 25 | 12:00 - 4:30pm

Meow Wolf Denver is not just an art exhibit—it’s a portal to another dimension, where creativity knows no bounds. From mind-bending installations to interactive storytelling, each corner of Meow Wolf’s enchanting space invites exploration and discovery. Newtopia Now attendees will unleash their imagination and engage with art in entirely new ways. After experiencing the Meow Wolf exhibits, network with your fellow Newtopia Now attendees at a private reception held at Meow Wolf’s gorgeous Perplexiplex event space!

Sustainable Futures: Community Engagement at CSU Spur

Sunday, August 25 | 12:00 - 4:30pm

Join us for an exciting event with Naturally Boulder at CSU Spur! Explore state-of-the-art facilities and groundbreaking research in agriculture, food systems, and water resources. Experience 4 activations around the Terra Building, showcasing CPG Innovations. Network with industry leaders and gain insights to navigate the CPG Industry. Don't miss this opportunity to connect and learn!

Zen Among the Rocks: Yoga at Red Rocks Amphitheater

Wednesday, August 28 | 8:00 - 10:00am

Join us for an unforgettable event, uniting yoga enthusiasts of all levels in the breathtaking setting of Red Rocks Amphitheatre in Newtopia Now.

Sponsored by:

Empowering Women in CPG: Brunch at Ophelia's

Wednesday, August 28 | 10:00am - 12:00pm

This dynamic event celebrates female leaders, entrepreneurs, and innovators in the CPG sector, offering a unique opportunity for networking, mentorship, and inspiration.

Join us for a morning of meaningful conversations, delicious cuisine, and uplifting energy at Ophelia’s Electric Soapbox—a vibrant venue known for its eclectic ambiance and creative cuisine. Whether you’re a seasoned industry veteran or a rising star, this brunch offers a platform to share insights, forge new connections, and champion the advancement of Women in CPG.


Lee Wright
Chief Executive Officer | The Vitamin Shoppe

Retail and Innovation Trends Shaping the Future of Wellness 

Monday, August 26, 2024 | 10:15 - 10:40am | Thrive Stage

Join us for an insightful conversation with Lee Wright, CEO of The Vitamin Shoppe. Learn how this national retailer is innovating across product categories, new wellness services, private brands, and vendor-retailer relationships to fuel mutual success. Plus, discover the latest trends propelled by new ingredients, TikTok hype, and consumer demand, from the boom in weight management products to advances in active nutrition.

Carla Hall
Chef, Television Host, Author & Keynote Speaker

The Joyfulness of Aging Well                                                    

Monday, August 26, 2024 | 11:00 - 11:45am | Glow Stage

Reimagine aging with wellness champion and culinary icon Carla Hall! This exclusive Newtopia Now keynote blends her unique experiences in food, leadership and well-being to offer fresh perspectives on thriving throughout life stages. Carla tackles these themes head-on, challenging traditional views on aging, delving into women's health and leadership in CPG and exploring how food and wellness are converging to create a more fulfilling future for consumers.

Dan Buettner
Founder | Blue Zones

Blue Zones Insights with Dan Buettner

Tuesday, August 27, 2024 | 12:30 - 1:30pm | Thrive Stage

In his exclusive Newtopia Now keynote, National Geographic Fellow, Blue Zones Founder and Netlfix host Dan Buettner will unveil never-before-shared insights gleaned from his global longevity research—and what they mean for the future of wellness. Leverage the nine commonalities of the Blue Zones for fresh perspectives on how CPG brands and retailers can revolutionize their approach to consumer well-being. . 

Neighborhood Activations

Represent Kitchen | Represent Neighborhood | Booth #1241

Monday, August 26 - Tuesday, August 27 | 10:00am - 5:00pm

Be a part of culinary magic and join us in the Represent Kitchen! Brands will highlight their products through live cooking demonstrations held right on the show floor. These exclusive demos will feature celebrated chefs and influencers crafting creative and inspiring dishes with the brand's products.

Sponsored by

Thrive Café | Thrive Neighborhood | Booth #800

Monday, August 26 - Tuesday, August 27 | 10:00am - 5:00pm

The Thrive café provides a unique experience that seamlessly transitions from a coffee bar in the morning to a mindful beverage bar in the afternoon. Discover the latest beverage innovations from brands offering a variety of coffee, milk, and non-alcoholic beverages with the added touch of skilled bartenders crafting custom mocktails.

Sponsored by

Glow Salon | Glow Neighborhood | Booth #2000

Monday, August 26 - Tuesday, August 27 | 10:00am - 5:00pm

The Glow Salon is the new destination for conscious beauty and wellness. Glow reveals the future of conscious beauty with products with products that make us feel great inside and out. The salon is where you’ll be able to try many of these products for yourself – from icons of clean beauty to the best new finds in people – and planet-friendly skincare, makeup, hair care, fragrance and so much more!

The next era of networking has arrived at Newtopia Now, where buyers and investors reach a deeper level of engagement with natural, organic and purpose-led brands. Here, you’ll not only gain access to changemakers across the conscious CPG marketplace but you’ll also zero in on the right brands for your business through Conscious Connections — a custom matchmaking platform powered by Beacon Discovery.  

Using more than 100 filters, buyer profiles and product data based on each brand’s ingredient standards, Beacon Discovery intelligently matches you with companies to fast-track collaboration. The platform even helps you book meeting times and locations in the Connections Lounge after your match is mutually approved. Prefer to DIY your connections? Use Beacon Discovery's advanced search tools to facilitate your self-curated exploration and arrange conversations with potential partners.

Join us where conscious products grow.

Register today to get the best pricing!